Your hair requires more ritual than an ancient Druid ceremony: shampoo in hot water to open the follicles, deep condition in cold water to close the follicles, run smoothing balm through damp hair, blow dry with a round brush, making sure to blow downward and turn the brush inward, separate into layers and slowly run your $30 straightening iron over each piece, set with hairspray and pray to god that when you step outside it will not immediately turn into a giant frizz ball. Yet no matter how meticulous you are with your hair preparation, it seems that nothing can guard it against the ruinous capabilities of humidity. And then there was the Sedu Ionic Ceramic Tourmaline Straightener. This 1.5” flat iron will heat its ceramic plates up to 280ºC to straighten your hair and keep it relaxed, smooth and frizz-free all day (and even the next). You can read 2,653 reviews (with before and after pictures) and see why it will be one of the best investments you’ve ever made. It is unequivocally the best $125.95 I’ve personally spent, ever—I’ve used it for over a year on my wavy/frizz-prone hair and have never been happier with a product. Free $20 travel pouch and free shipping from Folica.
—Ali
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